For turf installers doing $750k to $5M a year who grow on referrals
Your reviews are better. So why does a 4.2-star competitor get the call?
The Referral Ceiling Diagnostic shows exactly which ready-to-buy searches in your service area are going to lower-rated competitors, what that's worth every month, and how to close the gap.
Book your 15-minute callNo retainer pitch on the call. You keep every finding.
Illustrative example. Your diagnostic runs these searches in your market, with your real competitors.
Results for a Gidds Media turf installation client after closing these gaps.
"Chris and his team are truly top-notch in every way. If I could give 10 stars, I absolutely would."
I've spent years running ads and SEO for local service businesses. Turf companies kept showing me the same thing: great reviews, strong crews, and a competitor with worse work showing up first on Google.
So I built a way to measure it. I pull your market, name the companies taking your searches, and put a dollar figure on the gap. Then you decide what to do with it.
Referrals only reach people who already know you.
They do nothing for the homeowner who has never heard your name, searching "artificial turf installation" on their phone tonight, ready to book this month. That homeowner hires whoever shows up first.
In most markets, that's a lower-rated competitor. Not because their work is better. Because they're the only one there.
What we hear from turf owners:
- "We're busy, but I want better jobs, not just more calls."
- "Referrals are great until they slow down, and I have no idea why."
- "My crews sit half-idle for two weeks, then we're slammed for a month."
- "I've got the best reviews in my area. Why is some guy with worse work showing up first?"
That last one is the real problem. Every one of those searches is a job your crew should have gotten.
Find out your numberThere are three ways to grow past referrals. Most owners only know two.
Keep doing what's working
Reviews and word of mouth got you here. But they only reach people who already know you.
Hard ceilingHire an agency and run ads
A generalist runs your high-ticket, seasonal install business like a plumbing call. Tire-kicker leads, no tracking, "ads don't work for us."
Paying to test blindMeasure the gap before you spend to close it
Find out where you're losing to competitors, how big the leak is in your market, and whether your site could even capture the lead. Before you spend a dollar on ads.
The Referral Ceiling DiagnosticWhat the diagnostic shows you
A done-with-you audit of your actual market, built for artificial turf companies. It exposes three gaps.
Local search visibility
Where you rank, or don't, for the 8 to 10 highest-intent turf searches in your service area, side by side with the top 3 companies holding those spots.
Conversion setup
Whether your website and Google Business Profile could capture and track a lead if your visibility got fixed tomorrow. Call tracking, the quote-request path, and whether your pages match what people search.
Competitor share of search
The named competitors, often lower-rated than you, taking those searches right now, with an estimate of the monthly search volume going to them.
What you get
- A 20 to 30 minute recorded walkthrough of your actual Google profile, website, and search results
- A one-page report ranking the 3 gaps by dollar impact, in plain language
- A 20-minute live call to walk through the findings and answer questions
The Referral Ceiling Diagnostic
Gidds Media
An estimated 1,300 to 1,700 searches a month in your service area go to lower-rated competitors instead of you.
Sample report. Yours is built from your market's real numbers.
How it works
Book a 15-minute call
We confirm fit: revenue, reviews, and what you're running now. Not a fit? We'll tell you.
Pay $297
We pull your searches, rankings, competitors, and site setup.
Get your findings
Walkthrough and one-page report within 5 business days, reviewed live on a 20-minute call.
Pick your path
Fix it yourself with the report, or have us fix it. Your call.
Two paths after the call. Both are real.
Fix it yourself
Walk away with the exact keyword gaps, tracking fixes, and competitor benchmarks. Hand it to your office manager, your web person, or another agency. You keep everything.
Fix it with us
We run ads and SEO for your market, built to close the gaps in your own report. We start where the diagnostic ends, and we'll talk scope and pricing after you've seen the numbers, not before.
Who this is for, and who it isn't
This is for you if
- You run an established turf install company doing $750k to $5M a year
- You have solid Google reviews and a reputation you're proud of
- Most of your work comes from referrals, repeat customers, and word of mouth
- You want real numbers before you spend anything to grow
This isn't for you if
- You're already running ads with conversion tracking. You need optimization, not a diagnostic.
- You're under $750k a year and still building your review base
- You want guaranteed leads before you've seen what's happening in your market
guaranteed
The guarantee
You get the recorded walkthrough, the one-page report, and the live call within 5 business days of your intake call, or we keep working at no extra cost. If we can't deliver the diagnostic as described, you get a full refund. No fine print.
Straight answers
I'm already busy. Why do I need this?
Busy and growing aren't the same thing. This is about the better jobs you're losing to competitors with worse reviews, because they show up first when someone's ready to buy.
Isn't this just a free audit with a pitch attached?
No. It's paid, and the findings are yours either way. There's no retainer pitch on the qualifying call, and path one exists so you can take the report and never talk to us again.
Is $297 worth it at my size?
A typical agency retainer runs $2,000 to $5,000 a month. This is $297 to see the actual problem first, before anyone asks you to spend more. One turf job covers it many times over.
How is this different from a generalist agency?
Generalists run the same playbook for plumbers, dentists, and turf. This is built for how turf sells: high ticket, seasonal, multiple quotes, long consideration. And it's built from your market, not a template.
Do you work outside Texas?
Yes. We work with turf companies across the US. Rebates, drought messaging, and seasonality vary a lot by region, and the diagnostic is built for the market you actually serve.
What happens on the 15-minute call?
We confirm your revenue range, review count, and whether you're running ads now. If it's a fit, we book your diagnostic. If it's not, we tell you and don't waste your time.
Thirty days from now, one of two things is true.
Either way, thirty days pass.
Book your 15-minute call
Pick a time. A few quick questions confirm fit before we talk.